First Online Pet Insurance launched in Singapore

11 Feb 2015

Aon and leading general insurer, MSIG have officially launched Happy Tails® pet insurance at an event with Pets Magazine on the 6 February 2015. The product, arranged by Aon and underwritten by MSIG in Singapore, is the only pet insurance product in Singapore that provides lifetime cover for pets including specified hereditary and congenital conditions. The product is available online and consumers can get an instant quote and make the purchase at

Happy Tails®, developed in collaboration with MSIG Singapore and in consultation with the Singapore Veterinary Association, vets, pet owners and pet welfare groups, offers three insurance plans for dogs and one for cats. The product covers more than 200 breeds of dogs and over 100 species of cats, including crossbreeds and mixed breeds. Plans start from just $22/month for dogs and $20/month for cats. There is also a 12-month interest free payment plan available with DBS/POSB Visa or MasterCard credit cards.

In addition, all Happy Tails® customers will receive a Nestle Purina starter kit worth $50 with each policy purchased until the end of 2015. The kit includes variants of the PRO PLAN pet food products, gift vouchers and more.

Happy Tails® offers pet owners a number of benefits including, coverage for surgical treatments arising from accidents and illness, and provides a high medical protection, with limits of up to $12,500 for dogs and $5,000 for cats.

“We’re grateful to the Singapore Veterinary Association, vets, pet owners and pet welfare groups who have helped develop a compelling product that will provide peace of mind to pet owners. Protecting pet owners from the unforeseen and often hefty financial burden of surgical treatment is now available in Singapore, and with additional policy benefits for younger pets,” said Mark Smith, Head of Affinity Asia at Aon Risk Solutions.

Paul Faulkner, CEO of MSIG Singapore added; “We believe consumers care about the cover as much as how the insurer can help them during the entire claims process. We will be working closely with our long-time business partner, Aon, to ensure we continually improve the product in response to the advances in veterinary treatment, and provide support through a dedicated claims team.”

Since the new product was previewed at the SOSD Flag Day in November 2014, it has received immense interest from over 500 pet owners.

The Happy Tails® web site – – also offers a wealth of practical advice, including topics such as pet obesity, how to deal with paw scrapes, dietary advice, arthritis care and park etiquette.

For more information, please visit and follow us at

Happy Tails® is the only pet insurance product that provides:

  • Lifetime coverage for your pets
  • Cover for specified hereditary and congenital conditions subject to a waiting period of 12 months
  • A dedicated online portal for pet parents to obtain insurance and access a library of pet related information.

About MSIG Insurance

MSIG Insurance (Singapore) Pte. Ltd. (“MSIG Singapore”), a member of the MS&AD Insurance Group, is one of Singapore’s leading general insurers. With a local presence of over 100 years, MSIG Singapore offers an extensive range of insurance solutions for commercial and personal risk protection, enabling the security and safety of individuals and businesses. Wholly owned by MSIG Holdings (Asia) Pte. Ltd., MSIG Singapore holds an A+/Stable financial rating by Standard & Poor’s.

About Aon Singapore

Aon Singapore Pte Ltd (“Aon Singapore”) is a licensed insurance broker and forms part of the Aon group of entities worldwide with our ultimate parent company being Aon PLC (NYSE: AON) (“Aon Group”). The Aon Group is the leading global provider of risk management, insurance and reinsurance brokerage, human resource solutions and outsourcing services.

For more information and media enquiries, please contact:


Carole Chow
Senior Manager, Branding & Corporate Communications

MSIG Insurance (Singapore) Pte. Ltd.


+65 6827 7686


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Roy Ng
Senior Marketing Executive


Aon Risk Solutions | Affinity Asia


+65 6239 8749


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