MSIG collaborates with InsurTech Startup, Anapi, to enable next generation of insurance products for a digital ecosystem

10 Sep 2018

MSIG and Anapi to co-innovate on insurance solutions and accelerate digital business via APIs
This will enable MSIG to meet the needs of technologically-empowered customers and expand its offerings into new mobile apps, digital experiences and business models

MSIG Insurance (“MSIG”) and Anapi, an API-first InsurTech startup, are collaborating to bring innovative insurance protection through digital partners via an easy-to-integrate API service.

Anapi’s smart API hub sits between MSIG and the digital partners to enable the seamless connection between the two. API-first design means that digital partners can test and embed relevant insurance propositions within their services in a matter of days, rather than the usual months. The API hub provides additional integrated services such as machine learning, data analytics and process automation to facilitate a frictionless customer experience.

To kickstart the collaboration, MSIG will be launching a flight delay insurance product through a digital partner’s travel assistant mobile app. Customers will be able to purchase flight delay insurance cover to Bangkok via the app from just S$2. As long as there is a departure delay of at least one hour, the flight delay claim will be auto-triggered. The policyholder will receive their claims payout via PayNow without the need to notify MSIG or submit any documentation.

“We are living in a fast-changing world where technology is reshaping the nature of insurance. Customers’ needs are not all the same and our products can now be personalised. And for many, the first port of call is the digital marketplace,” said Michael Gourlay, CEO of MSIG Insurance (Singapore). “Our collaboration with Anapi, who are at the forefront of InsurTech, will reshape how personalised insurance as smart contracts can be offered and easily integrated with digital services. Adopting new plug-in technologies such as APIs will enable us to provide an Always-On service and embed insurance into the digitally enabled ecosystems.”

“We believe insurance is a powerful growth tool for any digital business as it significantly increases both customer conversion and retention. The purpose of insurance is to reduce consumer anxieties and worries by managing the underlying risks. Digital services have a unique set of risks, and our tech stack frictionlessly delivers relevant insurance as a service to transfer those risks, in partnership with leading insurers,” said George Kesselman, Co-Founder and CEO of Anapi. “We are on a lookout for insurers that are aligned both to our vision as well as our core values. MSIG stood out with their commitment to digital transformation as well as an amazing team. We are excited to partner with MSIG to continue pushing the boundaries of insurance.”

Both companies will work together to roll out a wider range of insurance products that can be customised and easily integrated with a host of other digital services. This will ultimately benefit customers through the delivery of right-sized insurance solutions to them at the right time.


MSIG Insurance and Anapi will power collaboration for innovation and delivery of personalised insurance through digital partners via an API platform.

About MSIG Insurance

MSIG Insurance (Singapore) Pte. Ltd. (MSIG Singapore), a member of the MS&AD Insurance Group, is Singapore’s leading general insurer. With a local presence of over 100 years, MSIG Singapore offers an extensive range of insurance solutions for commercial and personal risk protection, enabling the security and safety of individuals and businesses. Wholly owned by MSIG Holdings (Asia) Pte Ltd, MSIG Singapore holds an A+/Stable financial rating by Standard & Poor’s.

About Anapi

Anapi is a Singapore based API-first InsurTech business that is rebuilding insurance to bring it into the age of digital. Anapi works closely with digital businesses and insurers to design and enable contextual protection for digital services.

For more information and media enquiries, please contact:


Carole Chow
Senior Manager, Branding & Corporate Communications

MSIG Insurance (Singapore) Pte. Ltd.

+65 6827 7686


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