MSIG and the Football Association of Singapore ink three-year major partnership to strengthen local football

MSIG and Football Association of Singapore (FAS) representatives at the official announcement of their three-year partnership. From left to right: Mamori-chan, MSIG’s mascot and protector of goals; Rebecca Ang Lee, Chief Marketing Officer, MSIG Asia; Chock Ker Ching, Chief Financial Officer, MSIG Singapore; Vikas Shukla, Chief Executive Officer, MS First Capital; Norihiro Tanaka, Chairman, MSIG Asia; Clemens Philippi, Chief Executive Officer, MSIG Asia; FAS President Forrest Li; FAS Council Member Bruce Liang; and FAS General Secretary Badri Ghent.

The three-year deal marks one of FAS’ most comprehensive partnerships, spanning youth, elite and league football.

MSIG named key sponsor of Singapore’s National Age Group Teams, supporting next generation footballers towards the world stage.

MSIG, Southeast Asia’s leading general insurer, has announced a three-year partnership with the Football Association of Singapore (FAS) to support the long-term development of football in Singapore.

The partnership reflects MSIG’s belief in the power of sport to shape character, build communities, and create opportunities for young people. With a strong focus on youth development, MSIG’s investment will support initiatives across the Men’s and Women’s National Teams, National Age Group Teams, and the Singapore Premier League (SPL).

Mr Clemens Philippi, Chief Executive Officer, MSIG Asia, said:
“As a leading general insurer in Singapore, MSIG is proud to partner with the Football Association of Singapore. We share FAS’ ambition to reignite the nation’s passion and pride for football, and to see Singapore teams perform on the international stage once again, as they did in the glory days.

While our partnership supports Singapore football across all levels, we are especially focused on the next generation. We firmly believe that investing in young people today is one of the most meaningful ways to build a strong and sustainable future. Sport plays a powerful role in shaping character by instilling resilience, discipline and teamwork during the crucial formative years. These are values that stay for life, whether in football, other pursuits or the corporate world. By opening up opportunities, we hope to help young footballers grow in character, pursue their ambitions and, possibly, one day represent Singapore on the world stage.

This partnership also builds on our broader, global commitment to sport. We have long supported athletes in different fields, from women’s judoka and para-athletes in marathons to players from the Japanese national football team. In the Southeast Asia region, we are also proud to back the ASEAN Women’s MSIG Serenity Cup, which is inspiring a new generation of girls to dream bigger, play stronger and lead with confidence.

Ultimately, this partnership reflects what ‘protecting goals and powering futures’ means to us: empowering young athletes today so they can become the leaders and role models of tomorrow.”

Mr Badri Ghent, General Secretary of the Football Association of Singapore, said:
“We are grateful for MSIG’s belief in Singapore football and their commitment to supporting the game at every level.

Their support allows us to continue strengthening our development pathways, invest in our youth, and create more opportunities for players to grow within the system.

Raising the standard of football in Singapore will require a collective effort, and partnerships like this are an important step in the right direction. We hope more organisations will come on board to support the continued growth of the sport. We are committed to ensuring that this investment translates into meaningful, long-term progress for Singapore football.”