MSIG Singapore rewards football fans with exclusive collectible and match experiences
29 Jun 2026
As football excitement continues to captivate fans across Singapore, MSIG Insurance is launching a limited-time promotion that brings fans closer to the game, combining protection with exclusive football-related experiences and collectible.
From 1 to 31 July 2026, customers who purchase an MSIG Personal Accident (PA) insurance policy can enjoy up to 20% savings on PA RecoveryPlus and ProtectionPlus plans, along with exclusive football-themed rewards*.
The first 100 successful policyholders will receive both a limited-edition collectible plushie inspired by MSIG’s football mascot, Mamori-chan, and a pair of tickets to experience the excitement live at an ASEAN Hyundai Cup™ match held in Singapore. A further 200 policyholders will receive the limited-edition plushie, while stocks last.
The campaign builds on MSIG’s ongoing engagement with the regional football community, as the Official Insurance Partner of ASEAN United FC and Presenting Partner of the ASEAN Hyundai Cup™.
“Football has a unique way of bringing people together across communities, creating shared moments that resonate beyond the game,” said Steven Leong, Head of Retail Distribution, MSIG Singapore. “Through this campaign, we want to deepen that connection by offering fans meaningful experiences, while reinforcing the importance of staying protected as they lead active and fulfilling lives. Whether it is cheering from the stands or taking part in everyday activities, having the right protection in place provides the peace of mind to focus on what matters most.”
For more information on the campaign, visit https://www.msig.com.sg/promotions/HyundaiCupPA on 1 July 2026.
* Terms & Conditions apply.
Annex
1) Limited-edition Mamori-chan Plushies
Inspired by the iconic maneki-neko and sakura blossoms, Mamori-chan is a modern lucky cat and the vibrant mascot of MSIG. Her name, Mamori means “to protect” in Japanese. With her spirited and paw-sitive personality, Mamori-chan embodies resilience, teamwork, and determination – values that define both football and MSIG.
2) ASEAN Hyundai Cup™ Match Tickets
Celebrating its 30th anniversary in 2026, the ASEAN Hyundai Cup™ is Southeast Asia’s premier international football tournament, bringing together 11 ASEAN nations to compete for regional glory on a biennial basis.
The match tickets will entitle the successful policyholder to watch the Singapore vs Indonesia qualifying match live in Singapore on 7 August 2026 (Friday).
Media Contact:
Carole Chow
AVP, Brand & Communications
MSIG Insurance (Singapore) Pte. Ltd.
D: +65 6012 1258
About MSIG Insurance (“MSIG Singapore”)
A leading general insurer with a local presence of over 100 years, MSIG Singapore offers an extensive range of insurance solutions for commercial and personal risk protection, enabling the security and safety of individuals and businesses. MSIG Singapore holds an A+/Stable financial rating by Standard & Poor's.
MSIG Singapore has garnered numerous awards for delivering digitally innovative and customer-centric solutions. The company was named ‘Best General Insurer for Singapore’ by InsuranceAsia News and also received industry accolades such as 'Digital Insurer of the Year', ‘Personal Lines Insurer of the Year’ and ‘Underwriting Excellence’.
MSIG is a subsidiary of Mitsui Sumitomo Insurance Co., Ltd, and a member of the MS&AD Insurance Group – one of the largest general insurance groups in the world with presence in 50 countries and regions globally, 18 of which are in Asia Pacific including all ASEAN markets as well as in Australia, New Zealand, China, Hong Kong, Taiwan, South Korea and India. Headquartered in Japan, MS&AD is amongst the top non-life insurance groups in the world based on gross revenue.
