The 2nd edition of District Race Singapore saw over 3,200 participants explore the city and do their part for the environment

  • Race participants covered a total of 33,609 kilometres during the race and contributed to the planting of 6,722 trees across Asia as part of a joint initiative by MSIG Insurance and District Race Singapore
  • A high turnout of over 3,200 participants took part in the 2nd edition of District Race Singapore on 20 October – the highest turnout of all District Races in Asia at the first-of-its-kind urban race powered by technology
  • Participants navigated through the city with the District Race app and completed virtual challenges located throughout Singapore to win prizes
  • District Race awarded a round-the-world trip to the winner of the Ultimate Explorer Challenge who completed over 140 District runs
22 Oct 2019

The 2nd edition of District Race Singapore saw over 3,200 explorers run through streets of Singapore in the country’s largest ever urban race powered by technology.
 
District Race is a ground-breaking technology platform that encourages Singaporeans to lead active, healthy lifestyles through the District Race app. With no set route or distance, participants choose how they explored the city, with the goal of completing virtual checkpoints and challenges with the District App to accumulate the most points within the race time limit. The app makes use of augmented reality and location-based technologies to create a unique experiential running experience for participants.

Over 3,200 participants were flagged off at The Meadow at the Gardens by the Bay, and raced through the city, completing 97,415 challenges and checkpoints and covering a cumulative distance of 33,609 km.

Mr. Ben Pember, Chief Executive Officer of District Technologies said, “District Race was created to motivate everyone to get active through exploration and rediscover what their city has to offer. The high turnout at the 2nd edition of District Race Singapore is hugely encouraging and shows how District’s tech-enabled experience appeals to the next generation of runners.”

Ms. Evelyn Lim, a first-time participant in District Race Singapore said: “This is the first time I’ve participated in District Race. It’s really quite unique because of the use of the District app and technology to navigate the checkpoints while you run, and I saw different parts of Singapore that I don’t normally visit. I especially enjoyed the time trials where you need to sprint from one checkpoint to another within a very short time span and that pushed me to my limits.”

District Race awards round-the-world trip to local runner as part of the Ultimate Explorer Challenge

“Our mission at District is to enable people to get active through exploration. To that end, we introduced the Ultimate Explorer Challenge in the lead up to the race to encourage anyone and everyone to explore their city and their limits by running with the District Race app. Our winner, Christopher Siva Chance has inspired us with his grit and determination. He truly embodies the spirit of exploration as our Ultimate Explorer,” said Mr. Pember.

The winner of the Ultimate Explorer Challenge will receive a round-the-world trip to try out District Race grids that are available in over 35 cities globally.

Mr. Christopher Siva Chance, winner of District’s Ultimate Explorer Challenge said: “I’m an avid user of the app and have been using it since it was launched, but I still enjoy every District run that I do. I’ve put in a lot amount of time and effort to win this challenge and I am both shocked and thrilled to have won. Thank you District for giving me the opportunity of a lifetime to travel around the world and experience all these new District grids in other cities!”

Partnering MSIG Insurance to raise awareness on biodiversity and Plant-A-Tree Initiative

Through its partnership with District Race, MSIG Insurance hopes to raise awareness on the importance of protecting biodiversity as part of its mission to help secure a sound future for the planet.

This year’s District Race event included educational in-app challenges that highlighted interesting biodiversity facts in Singapore. Moreover, for every 5km clocked by individual participants during the race, MSIG Insurance and District race would plant a tree in Asia with the help of an environmental organisation.

Mr. Craig Ellis, Chief Executive Officer of MSIG Insurance said, “MSIG is proud to partner District Race this year and support the local running communities in adopting an active lifestyle. District’s tech-enabled platform has enabled us to incorporate biodiversity-related challenges within the race this year, to educate participants about nature as they explore the city. Through these challenges, we hope they could experience and appreciate nature more, and be inspired to partake in our sustainability journey together.”

“As an insurance company that sees the heart in everything, we understand the importance to protect what people hold dear and that includes preserving biodiversity which is facing grave threats today. We are heartened by the support of all District Race Singapore participants, and we want to make a positive difference through reforestation efforts which builds on our other regional initiatives across Asia to protect biodiversity,” said Mr Ellis.

District Race Singapore participants were motivated to go further, knowing that their collective efforts would contribute to the planting of more trees to support reforestation efforts. For going the distance, a total of 6,722 trees would be planted in Asia.

Participants who had completed any of the MSIG Biodiversity Challenges were rewarded with a free giveaway. To help participants learn more about environmental issues, there were also educational activities at MSIG’s event booth.

This partnership between MSIG Insurance and District Race is a follow-up to the MSIG Biodiversity Trail that was launched in August 2019 together with WWF-Singapore. The MSIG Biodiversity Trail was specially curated to educate the public on issues surrounding biodiversity and conservation. Set within Singapore’s first UNESCO World Heritage Site – the Singapore Botanic Gardens, the interactive trail is designed to leverage District Race’s experiential technology platform which combines urban exploration with gamification. The trail is available for free on the District Race app and the public can access it till 31 March 2020.

For more information on District Race Singapore as well as the MSIG Biodiversity Trail, please visit:
Website: www.exploredistrict.com/en/events/singapore-19
Website: www.msig.com.sg/biodiversity

About District

District Technologies is an innovative technology company that enables anyone to get active through exploration. Founded in 2017, District Technologies was born from a desire to reignite the spirit of discovery in all of us and enable everyone to lead an active and social lifestyle. District Technologies’ key offering is District, a first-of-its-kind urban exploration app that combines ground-breaking location-based tracking and augmented reality technology to motivate people to rediscover their cities and level up their fitness by completing in-app challenges built around the urban environment. District Technologies also holds District Race events around the world that are built around the District app. District Technologies is headquartered in Singapore and has since established a global presence, with key markets in Asia-Pacific and Europe.
 
exploredistrict.com

About MSIG Insurance

MSIG Insurance (Singapore) Pte. Ltd. (“MSIG Singapore”), a member of the MS&AD Insurance Group, is Singapore’s leading general insurer.  With a local presence of over 100 years, MSIG Singapore offers an extensive range of insurance solutions for commercial and personal risk protection, enabling the security and safety of individuals and businesses. Wholly owned by MSIG Holdings (Asia) Pte Ltd, MSIG Singapore holds an A+/Stable financial rating by Standard & Poor’s.
 
A testament to its growing strength and influence, MSIG Singapore has garnered numerous awards for delivering digitally innovative and customer-centric solutions.  MSIG Singapore was named Asia's Most Transformative Insurer (2019) by the IDC Financial Insights and The Digital Insurer of the Year (2018) by The Asset, an independent financial research publication in Asia. Other notable awards from leading publications include the Best Electronic Solution (2018) by The Asset; Travel Insurance Initiative of the Year for Singapore (2019) by Insurance Asia; Claims Initiative of the Year for Singapore (2018) by Insurance Asia; New Insurance Product of the Year for Singapore (2018) by Insurance Asia; and Insurer Claims Team of the Year (2016) by Insurance Post.

msig.com.sg

For more information and media enquiries, please contact:

 

Lesley Teoh
Marketing Manager,


District Technologies


+65 9224 0736

 

Email us

 

Carole Chow
Assistant Vice President, Branding & Corporate Communications


MSIG Insurance (Singapore) Pte. Ltd.


+65 6827 7686

 

Email us

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