District Race wraps up 2020 virtual event with 20,000 more trees protected
Singapore sporting stars lent their support at District Race FINALS
The top scoring team at the event were conferred the title of ‘Ultimate MSIG Biodiversity Protectors’
The District Race Singapore 2020 virtual event, which ran from 20 November until 30 December 2020, ended its hugely successful run with the protection of 40,000 trees.
To officially cap off the virtual event and follow up on the significant milestone it achieved, District Race Singapore FINALS was held on 13 March 2021 as a 90-minute race through the city. The event which was presented by MSIG Insurance (“MSIG Singapore”), saw an additional 20,000 protected trees through the efforts of race participants. It also marked the launch of the new District app.
Extending the commitment to protect the environment
District Race Singapore FINALS was an invite-only sporting event and served as an extension of District Race and MSIG Singapore’s commitment to preserve tropical rainforests and biodiversity. On top of the 40,000 protected trees from the District Race Singapore 2020 virtual event, MSIG Singapore has once again pledged to protect 20,000 trees through the collected points on race day.
According to MSIG Singapore’s CEO Craig Ellis, this partnership with District Race and Conservation International Asia-Pacific is aligned with protecting biodiversity as part of the company’s sustainability efforts. “At MSIG, we understand the importance of protecting what people hold dear and that includes preserving biodiversity at the heart of human well-being. Protecting trees is crucial to safeguarding biodiversity and helps build a better world for generations to come.”
One hundred racers, gathered in teams of four, raced through the city. The race started at OCBC Square at Singapore Sports Hub, the event’s official venue partner. The teams raced in four waves between 0700 and 1300 hours with the goal to collect points by clearing checkpoints across Singapore within the 90-minute time limit.
As part of the Sport Singapore Blended Events Program, FINALS was conducted with strict adherence to government guidelines on safe distancing and large-scale sporting activities.
Joined by Team Singapore athletes
Team Singapore athletes such as marathoner Jasmine Goh, bowler Charlene Lim, and Netball National Team Captain Charmaine Soh, among others also joined the race.
“As Team Singapore athletes, it’s important for us to set an example to our fellow Singaporeans to champion the environment and stay active, especially in these times. I think the District app is an exciting platform which enables citizens to combine these efforts and it’s a great way to rediscover the city in the new normal,” says Charmaine Soh.
Introducing the new District app
The launch of the new District app was another highlight of the District Race Singapore FINALS. The improved app featured a new hybrid event style that brought extraordinary augmented reality experiences, starting with custom and shareable Augmented Reality face filters that participants received when they finished the race.
“2020 was a year none of us could have imagined and prepared for. But if it taught us anything, it’s that we must strengthen our commitment to our health, environment, and communities,” says District Race CEO Ben Pember.
He adds, “In 2021 and beyond the pandemic, we must be more involved than ever if we want to emerge better and more resilient. By leveraging the latest technologies such as Augmented Reality, the new District app aims to help users lead a more active lifestyle and become more in tune with their surroundings in the most engaging way possible.”
The District app is available for download on both App Store and Google Play Store.
For more information on District Race Singapore, please visit:
#ExploreDistrict #exploreSG #MSIGSG
District Technologies is an innovative technology company that enables anyone to get active through exploration. Founded in 2017, District Technologies was born from a desire to reignite the spirit of discovery in all of us and enable everyone to lead an active and social lifestyle. District Technologies’ key offering is District, a first-of-its-kind urban exploration app that combines ground-breaking location-based tracking and augmented reality technology to motivate people to rediscover their cities and level up their fitness by completing in-app challenges built around the urban environment. District Technologies also holds District Race events around the world that are built around the District app. District Technologies is headquartered in Singapore and has since established a global presence, with key markets in Asia-Pacific and Europe.
About MSIG Insurance (“MSIG Singapore”)
A leading general insurer with a local presence of over 100 years, MSIG Singapore offers an extensive range of insurance solutions for commercial and personal risk protection, enabling the security and safety of individuals and businesses. MSIG Singapore holds an A+/Stable financial rating by Standard & Poor's.
A testament to its growing strength and influence, MSIG Singapore has garnered numerous awards for delivering digitally innovative and customer-centric solutions. It was named Asia's Most Transformative Insurer (2019) by the IDC Financial Insights and The Digital Insurer of the Year (2018) by The Asset, an independent financial research publication in Asia.
MSIG Singapore is a subsidiary of Mitsui Sumitomo Insurance Co., Ltd, and a member of the MS&AD Insurance Group – one of the largest general insurance groups in the world with presence in 46 countries and regions globally, 18 of which are in Asia Pacific including all ASEAN markets as well as in Australia, New Zealand, China, Hong Kong, Taiwan, Korea and India. Headquartered in Japan, MS&AD is ranked 5th* among non-life insurance groups in the world based on gross revenue.
* 2020 Fortune Global 500, Property & Casualty Insurance Category